Connecting Google Analytics with Search Console doesn’t require coding expertise. By using a built-in feature in Google Analytics, you can quickly connect analytics with the search console.
The purpose of connecting both applications is data sharing. Once completed, you can see search data right in the Analytics dashboard.
Let’s learn how to create a link between Google Analytics and Search Console. The process seems technical but takes less than 10 minutes with a point-and-click user interface.
Integrate Google Analytics with Search Console
Note: Before you proceed to perform the integration process, you should have created both accounts for your blog. With a single Gmail address, you can create Google Analytics and Search Console accounts for your blog.
Let’s describe actionable steps to perform the integration process between Google Analytics and Search Console.
Step 1: Log into your Google Analytics account
First, we need to log into the Google Analytics profile of your blog. The reason behind this is the built-in option inside the Analytics dashboard, the option that helps you initiate the integration process.
Once you’re logged into your Google Analytics account, you should see the following home screen.
The above interface shows your site’s traffic stats, such as real-time users, weekly traffic, and traffic sources in a graphical format. In case you have set-up multiple sites in Analytics, you should select your favourite for the integration process.
In this case, after you have chosen your site for integration, you can proceed to click on the Admin option on the home screen.
Step 2: Locate the Admin option on the Home screen
Click on Admin at the left panel on the home screen, as shown in the screenshot below.
On the next screen, you can see the following screen with lots of options. Here, you can re-confirm your selected property for integration purposes. On this page, you can proceed to click on Property Settings as shown in the screenshot below.
Step 3: Initiate the integration process
Next, you don’t need to alter the available options on the current screen. Instead, you need to scroll down and locate the option that says “Adjust Search Console”.
At the time of writing this resource, the said option is available as a button, as shown in the screenshot below.
Click on the said button and you should see the following screen. Notice that, you’re presented with a CTA to add your Search Console account to Analytics.
On this page, you should re-confirm that both accounts belong to the same Gmail address. In simple words, you should have created Google Analytics and Search Console accounts with a single Gmail address.
Now, as you’re logged into the Gmail address for Analytics, you should have no hurdle fetching your data for your Google Search Console account.
Proceed and click on the Add as shown in the screenshot below.
After clicking on the Add link, you should see the following screen in a new window. On the screen below, you can choose your site for integration with Google Analytics. (Don’t close the previous tabs).
Note: In the case of a single site, the short menu on the above screen will contain the only option for your existing site.
Step 4: Choose your site from the short menu
As you choose your site from the list, the system shows a popup message automatically on the next screen. The popup should contain a list of sites existed in your Google Analytics account.
Having that clarified, you can re-confirm both sites on the spot and choose the one subjective for the integration process.
See the following screen that shows the automated popup after you have chosen a site from the short menu.
Choose your favourite candidate and click on the Continue button to proceed.
After clicking on the Continue button, another popup box should appear that re-confirms the association between your accounts.
As shown in the screenshot below, you can edit the options in the box or proceed to click on the Associate button. You can also see what benefits are provided or enabled once the integration process has been completed.
Step 5: Confirm the integration process
On the next screen, you should see the integrated entry on the screen. In most cases, the current screen belongs to your Google Search Console account.
Here, as shown in the screenshot above, you can see that your site’s Google Analytics profile has been integrated with Search Console. You can refresh the current window to see the existence of the added entry.
Step 6: Re-confirm the integration in the Analytics account
Now, go back to the other window where we left the Google Analytics. The previous window should provide the old options, where we clicked on the Add option.
Here, you need to refresh the screen and see if a new entry has been created for the Google Search Console account of your site.
Once you have refreshed the screen, you should see the following screen that confirms the integration of the Search Console account with Analytics.
Proceed and click on the Save button to save changes. This should return your screen to the previous option where we started by clicking on the Adjust Search Console button. This time, you don’t need to re-initiate the process.
Leave the options without making any changes and click on Home as shown in the screenshot below.
This should provide the home screen of your Google Analytics account.
Now, let’s experience the screen where data from both accounts are fetched and shown on the screen.
Proceed to click on Acquisition on the left panel on the home screen of Analytics. Under Acquisition, select the Search Console option and then, click on the Queries.
The next screen should contain a list of queries your site ranks for on Google, along with measures fetched from the Search Console account, such as Impression, CTR, and Clicks. You can see the screenshot below for more information.
Note: We have chosen a new blog for screenshots in this article. This is why the above screenshot doesn’t show the necessary data. If you own an established site that is ranking for keywords, you will be seeing the data on the screen above.
Wrapping up
Integrating Google Analytics and Search Console is a point-and-click procedure, with no coding involved.
The purpose of integration between apps is to fetch and show data across multiple accounts. It helps content publishers take informed decisions while having necessary data in one place.
If you need to see more data and stats for your site, you will need to pay close attention to your SEO efforts. Let us help you browse more content on SEO or provide you with custom suggestions for a proven content strategy.
