What is SEO?

SEO stands for Search Engine Optimization that refers to the optimal level that your website gets searched by the general public over the internet. Depending on the quality and relevance of your content with your target audience, search engines like Google rank your site higher or lower than the rest. Google keeps updating its search algorithms, so only the sites with the best content get found on its first page. Therefore, the SEO process must not be taken lightly, and companies that are best at optimizing your site must be contacted to carry out the SEO process for you.

Take a look at some of the points that must be put under consideration while choosing the right SEO company for your business:

In-house Work or Outsourcing

If you are looking for reliable results, you should make sure that the agency you are hiring for your SEO has most of their workers in-house. Greater outsourcing instances mean less responsibility on the company. Therefore, make sure the company is well established and have all their workers working permanently for them.

Contact with Account Manager

Being in continuous communication with the company you are working with for your campaign is a must. Make sure the SEO marketing company adapts to the needs of your changing business and fully comprehend your needs. In ascertaining it all, two-way communication is quite necessary.

Requirements from You

As tempting as it might seem to let your appointed SEO company do all the work, it might also come with the risk of a result that you might not be so happy with. Therefore choosing to provide sufficient input beforehand can save you from a lot of trouble that might come later.

Helping your SEO agency during the process and making them aware of your particular needs is a crucial step in bringing you closer to the same result that you are expecting.

Avoid Certain Timescales

There is no timescale when it comes to SEO. You never know when Google decides to change its search algorithms altogether. If a company claims to bring you on top of the search engine preferences in a specified amount of time, it is time to say adieu to their claim and look for a company that utilizes a realistic approach and then works toward your goal.

The process of Choosing Keywords

There might be specific keywords that are so broad that will get you on top, but these keywords do not ensure any serious business. But if you choose particular catchphrases that are interesting and express what you want, they might not be entered by the companies you are planning to target. Therefore an SEO company well aware of these conditions can guide you through properly and will put into consideration the required SEO knowledge.

Marketing Experience aside from SEO

The marketing zoo does not have SEO as a sole beast. There are many other tools in the marketing that speak to potential customers in more ways imaginable. An overall marketing strategy should be at the heart of good SEO companies, and they must understand the demand and expectations of potential clients very well.

Relevant Experience

Look for the past success of your chose SEO company. Loyal customers and experience speak volumes about a company, so make sure if the SEO company you are going to choose has experience and success rate with businesses similar to yours. Demand for facts, figures, and statistics for their past experiences will help you get a detailed review of the company.

Most companies have testimonials available on their websites, therefore, perform a thorough background check before delving deep into any professional relationship. Go beyond the testimonials if you can and self-contact the previous customers, ask for their experience working with the particular SEO company and the results they achieved at the end of the professional relationship.

Is DIY SEO Your Cup of Tea?

After going through the entire vetting process, should you realize SEO firms are not your kind due to whatever reasons, concentrate on establishing a DIY SEO strategy for your company? The SEO firms might be out of your budget if you are on the initial stages of your micro business or the firms might not be meeting your needs, look the strategies up on sites like Digital Point and SEO Chat. A lot of information is available on the internet out there. Alongside, make sure to update your SEO techniques every 6 to 12 months as search engines like Google keep changing their algorithms and morph to become more sophisticated.


Search Engine Optimisation might sound like a very difficult task, but once you grasp the basics, it can become an integral part of your marketing efforts. Lakewood has a long established track of SEO services from general consultation to full SEO campaign management. Take a look at our SEO services, we are a prominent SEO agency in the UK that has been rapidly growing over the last few years. Talk to a member of our team today to see how we can help you.

Lakewood media is recognised as a top SEO agency on DesignRush.