Service

Marketing and SEO

Our marketing services range from AdWord campaign management through to print media advertisements. We also provide marketing plans and consultation services to help you manage your marketing budget efficiently.

Search Engine Optimisation (SEO), optimising your website and content to help your site organically appear towards the top of search results. This can be the make or break of some businesses, if neglected you are relying on direct traffic or referrals to bring traffic to your site.

  • We offer a range of Marketing solutions such as:
  • PPC marketing
  • SEO management
  • Email marketing
  • Social network marketing

PPC Advertisement Management

Pay per click is one of the most cost effective online advertising solutions with low investment required. We can manage PPC campaigns to ensure your investment is converting traffic to sales. PPC campaigns can work effectively with a well structured marketing plan to help improve SEO and build an organic traffic source.

Marketing and SEO services Hereford by Lakewood

PPC advertising is highly effective due to the ability to target specific demographics or search keywords and you only pay when your advert is clicked. We work with a selection of additional services to give you detailed reports on your PPC campaign to assess results and meet targets.

Unlike SEO, PPC advertising can yield fast results. Adverts can be created and be running in a very short amount of time bringing, no need for comma targeted traffic to your site quickly and generating sales. PPC Advertising is the perfect option for new businesses to quickly drive traffic to an unknown website.

SEO Management

Marketing and SEO services Hereford by Lakewood

SEO can be a confusing subject made worse with by constantly changing Google algorithms. Many aspects of your site can affect the way it ranks on search results, we take a deep look below the surface of the site to make sure all the code is written effectively to ensure your content is positioned correctly for search engines to read.

 

Content is king. Without well written, updated, original content what reason do people have to visit your site? Google likes content rich websites and I’m sure you do too. We will review your content and even create content for your website if needed.

Our SEO services are flexible to your requirements and budget, some sites won’t need huge amounts of SEO work carried out whereas others may need ongoing SEO to maintain a position at the top of search.

Email marketing

Email marketing can be a powerful and low cost form of marketing for your business, it is direct and easy to set up.  However, email marketing can be even more powerful when combined with an intelligent website and an email service which gives you the ability to target your customers at specific stages of their interaction with your business.  For example you could trigger email reminders when a customer adds a product to their ecommerce shopping cart but forgets to checkout.  This can be tailored to almost any situation.

We use MailChimp on our email marketing campaigns, and recommend it to our clients for the ease of use and the incredibly powerful features which allow you to track and manage various email campaigns.  We can implement MailChimp on your site, create and manage campaigns and design effective marketing emails for your company.

Social network marketing

Social media has become a part of everyday life and big businesses are utilising it to their advantage. Social media is also very useful for small businesses but must be approached in a planned and committed way.

Getting started on social media platforms such as Facebook, Twitter and Linkedin is easy but maintaining a presence on multiple networks is incredibly time consuming this often leads to pages being neglected, putting off potential customers and clients.

We will help you maintain your social presence. Advise which social networks will work best for your business and when and how often to update them. Your website can also be integrated effectively to automatically post new articles to your social media pages and generate new followers and likes. We will draw up  a social media plan to help you visualise how your pages can best support and enhance your business reach.

FAQs

What costs are involved with Marketing?
We charge a small service fee for handling your marketing campaign, this is between 5-7.5% of the advertising budget you allocate.

How much does an SEO campaign cost?
This depends on the requirements of your project and the work needed, some websites are already well optimised and will just need a low level plan. SEO plans start from £75 per month for a running campaign, we can also provide a fixed cost for one off work.

What deposit is required?
We require a cleared deposit of at least 50% of the total balance before we commence any project. If you are paying a monthly plan the first month will be paid upfront.

What payment methods do we accept?
We accept almost all forms of payment including; BACS, Direct Debit, PayPal, Visa, MasterCard, American Express and all other major credit and debit cards. We don’t however accept cheque or cash unless a prior agreement has been made.

What aftercare is included?
When we provide you with a quote and proposal a deadline will be outlined and we will agree a launch date for your project. We provide 3 weeks of aftercare from the launch date, this covers small changes to your project and dedicated support. After this period we will be available to offer support and guidance but any unplanned changes to your site will be billed at an hourly rate. We provide all our clients with guidance to maintain their own websites and use CMS that allow anyone to add content and make changes.

Do we offer ongoing support?
Yes, you can email us for support at anytime. If you require dedicated ongoing support and maintenance then we can provide you with a unique support and maintenance plan for your project.

Our Terms and Conditions
See our terms and conditions.

Can we spread the cost or pay monthly?
We we can provide a payment plans to suit your needs. A credit check will be carried out when payments are made monthly and we will setup a Direct Debit for payments to be collected.

Web Design and Development

Marketing and SEO

Print Media

Copywriting and Content Management

Branding and Identity Design

Photography and Photo Editing

Lakewood Design + Marketing

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