Competitor Analysis

SEO Services

By spying on your competitors you can get invaluable insights on what is working well for them. This will help you to implement new ideas and tactics on your own website.

See SEO pricing

Introduction to Competitor Analysis

By spying on your competitors you can get invaluable insights on what is working well for them. This will help you to implement new ideas and tactics on your own website.

It’s a good idea to do the competitor analysis at the early stages of planning your website. This way, you will have time to make the necessary adjustments that might be more difficult to implement later on (such as changing the internal structure or the use of keywords). You will have access to your competitors ranking data via your SEO portal with Lakewood, we will also review and research the following competitor site information.

Links

Analysing the link profile of other sites in your niche will help you to discover new backlink opportunities. It can also give you an idea on what a successful backlink profile should look like (i.e. the ratio of follow vs. no-follow links or anchor text distribution)

Keywords

Find out what keywords your competitors are targeting. This way you can discover new opportunities you might have missed during your own keyword research.

Content

Check what are the most popular content pages, which ones have the highest number of backlinks. Content analysis can be a gold mine of ideas for your own site. See what your competition is doing well and then tweak their ideas, providing something better to your own audience.

Internal Site Structure

Analyse the site architecture of your competition. If the competitor is ranking in the first place, consider if implementing their site structure is something that could work on your site as well.

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SEO Plans & Pricing

All our SEO projects are quoted per website but you can see our plans and pricing below to give you an idea of what to expect, our plans aren’t fixed and are designed to be adapted to each project so you may find the price is more or less than stated below, depending on your specific needs. We encourage you to get in touch with us for a completely free quote and initial website audit, a lot of sites that we work with need a lot of initial work to get them to a stage where they are ready for an SEO campaign. If your site needs an overhaul we will invoice for this work separately, it won’t make your monthly SEO plan more expensive.

If you already have a site with us or with one of our companies such as CloudCanvas or WP helper we can provide a discount and you will get a lot of work such as initial optimisation for free.

Starter

Local & Low Competition
£250per month
  • 12 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Monthly Reports
  • Monthly Website Audit
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • HTML Code Cleanup & Optimisation
  • H tag optimisation
  • Webmaster Crawl Errors Fix
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation

SME

Competitive
£850per month
  • 36 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly Reports
  • Weekly Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 2 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 16 - Unique Social Media Posting

Medium/Large Sites

Competitive
£1420per month
  • 55 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly & On-Demand Reports
  • Weekly & On-Demand Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 3 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Guest Blog Outreach
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 26 - Unique Social Media Posting

* If your site is using a WordPress.org CMS then you will get access to a WordPress Support and Maintenance plan from WP Helper included in your SEO plan.

Get a free quote and website SEO audit

We will give you a free quote and website SEO audit along with a suggested plan of action. Your audit will outline problem areas to improve along with detecting keyword performance.

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