Off-Page Optimisation
SEO Services
Off- page optimisation refers to all the activities outside the website that aim at increasing the visibility in rankings. Off page SEO focuses mostly on promoting the website online and building the brand. In the eyes of Google, a good quality site will have a lot of references and mentions, therefore successful off page strategy can help you to improve the rankings.
Most important elements of off-page SEO include the following
Off page and on page optimisation should go hand in hand in your SEO efforts.
Link Building
By gaining links from other websites, you increase the authority of your site which results in higher position in rankings
Quality Of Backlinks
The links you gain must be high quality and from relevant websites. Remember that less is more, it’s better to have 2 good links than 20 spammy, from random sites
Anchor Text
It refers to the text used in a link pointing back to your site. Anchor text should be varied but relevant to your site
Social Signals
These are the signals your visitors send when they share, tweet or like your content. It’s a good strategy to invest time in developing social profiles as these will increase your brand awareness.
Social Bookmarking
Although not as effective as link building, social bookmarking can also help you in promoting your content. Social bookmarking refers to submitting your content to sites such as stumbleupon.com or dig.com
Reviews
Review are a very strong signal to Google about your brand. They are especially important when focusing on local SEO. Google will automatically give a preference in rankings to websites with better reviews.
SEO Plans & Pricing
All our SEO projects are quoted per website but you can see our plans and pricing below to give you an idea of what to expect, our plans aren’t fixed and are designed to be adapted to each project so you may find the price is more or less than stated below, depending on your specific needs. We encourage you to get in touch with us for a completely free quote and initial website audit, a lot of sites that we work with need a lot of initial work to get them to a stage where they are ready for an SEO campaign. If your site needs an overhaul we will invoice for this work separately, it won’t make your monthly SEO plan more expensive.
If you already have a site with us or with one of our companies such as CloudCanvas or WP helper we can provide a discount and you will get a lot of work such as initial optimisation for free.
Starter
Local & Low Competition- 12 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Monthly Reports
- Monthly Website Audit
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- HTML Code Cleanup & Optimisation
- H tag optimisation
- Webmaster Crawl Errors Fix
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
Small Business
Moderate Competition- 24 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Bi-weekly Reports
- Bi-weekly Website Audit
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 1 Monthly - Press Release Writing & Distribution
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 8 - Unique Social Media Postings
SME
Competitive- 36 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Weekly Reports
- Weekly Website Audit
- WP Helper Support & Maintenance *
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Content Optimisation
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 2 Monthly - Press Release Writing & Distribution
- Guest Blog Social Bookmarking
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 16 - Unique Social Media Posting
Medium/Large Sites
Competitive- 55 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Weekly & On-Demand Reports
- Weekly & On-Demand Website Audit
- WP Helper Support & Maintenance *
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Content Optimisation
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 3 Monthly - Press Release Writing & Distribution
- Guest Blog Social Bookmarking
- Guest Blog Outreach
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 26 - Unique Social Media Posting
* If your site is using a WordPress.org CMS then you will get access to a WordPress Support and Maintenance plan from WP Helper included in your SEO plan.
Get a free quote and website SEO audit
We will give you a free quote and website SEO audit along with a suggested plan of action. Your audit will outline problem areas to improve along with detecting keyword performance.
Ready to start your project?
Get a free quote for your project by completing our project planner, our project planner covers all the vital aspects of your project details that we need to give you a quote and plan.
Need to discuss your requirements further?
Unsure of what you need? Get in touch with our team and we will help guide you through the planning of your project.