You can’t manage things effectively if you can’t measure them. In fact, it is important if you run a WooCommerce powered online store. Also, it is essential if you are investing in marketing your website. Indeed, you can’t distinguish between useful campaigns and the money pits if you don’t have conversion data to see what is performing best.
We will take a look at using the ‘Enhanced Ecommerce Google Analytics Plugin for Woocommerce’, this is a free plugin that allows you to implement the Google Analytics ecommerce tracking into your store without any technical knowledge. Right from the Product viewing page till the payment page, it lets track conversions, ROI, and all other related data. You can use it to study the customer behaviour. Afterward, you can use it to enhance your online store and uplift the sales.
Easily Track Woocommerce conversions with the Enhanced Ecommerce Google Analytics Plugin
The Enhanced Ecommerce Google Analytics Plugin has got many powerful features. We will look a little deeper into the plugin below.
It features nine different types of reports that include tracking of User ID, I.P address, Forms, and other. This free plugin is not only easy to use but easy to install as well. You don’t need to bother about technicalities. It let’s you access four new behaviour and performance reports in Google Analytics, including shopping behaviour, checkout behaviour and the sales and performance of your products.
The plugin lets you know the number of impressions and clicks on all the products as well as on the Add to Cart button. Moreover, the Plugin supports all the currencies. So, you can get the reports in your local currency as well.
How to set up ecommerce tracking in Woocommerce & Google Analytics
Before you add the Enhanced Ecommerce plugin you simply need to go to your Google Analytics account and enable ecommerce tracking and also add a few views for the cart, checkout and order complete view. You can see the screenshot below and simply copy these settings.
Now you can activate the Woocommerce Enhanced Ecommerce Analytics plugin. The plugin settings are present under the Integration tab of the WooCommerce setting. On this settings tab, you will find the option to add your analytics tracking code. You can also track the guest login if your WooCommerce store is set up with the guest checkout option.
And that is it, you can now track your ecommerce conversions on your Google Analytics account. The most interesting thing now is to check the conversion rate of your various sources of traffic, such as organic search, paid search, social, referral and direct traffic. You will notice that there is now a conversion rate figure next to each traffic source. This will help decide what area is converting well and whether you should invest more time into that traffic source such as SEO or AdWords.
Conclusion
Here at Lakewood we help you to build bespoke WooCommerce Websites with complete assistance to SEO and Tracking. If you need support with complex tracking or want to improve your conversion rate, get in touch with us to discuss what can be done.

Adam
Editor of the Lakewood Journal and the founder of Lakewood media. Also an avid landscape and travel photographer.
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