Junior SEO Specialist

Congratulations! You have made it to the final stage of the selection process for the junior SEO specialist position. We are excited to continue evaluating your skills and expertise in this field. To help us better understand your knowledge of SEO and the techniques you have mastered, we have created a brief assessment for you to complete.

Please allow some time for the case study section.

Thank you for your participation, and we look forward to potentially working together in the near future.

"*" indicates required fields

Your Details

Your Name*
Please enter your name as displayed on your application.

Link Building

What might be a white hat strategy for acquiring backlinks from authoritative sites?*
How does the natural link building approach compare to artificial link building?*
What is a key consideration when using guest blogging as a white hat link building strategy?*
In white hat link building, why might a site conduct a thorough backlink audit?*
Which of the following would most likely be considered a white hat approach to using anchor text?*
How might a white hat SEO specialist evaluate the success of a link-building campaign?*
What approach might a white hat SEO specialist take when a high-quality backlink is lost?*

General SEO

What is the primary function of a canonical tag in SEO?*
Which of the following metrics would typically indicate a positive user experience on a website?*
How does an XML sitemap benefit SEO?*
Which of the following is an example of a long-tail keyword?*
What role does HTTPS play in SEO?*
What is the most appropriate way to handle duplicate content across multiple pages on a website?*
How can structured data markup (Schema) directly benefit SEO?*
What is the likely impact of a slow-loading site on SEO rankings?*
Why is it essential to consider user intent in keyword research and optimisation?*

Case Study Analysis

Your client, a small online retailer specialising in organic skincare products, has seen a substantial drop in organic search traffic over the last three months. They rely heavily on online sales and are concerned about the sudden decrease in their website's visibility on search engines.

The client has been using an aggressive link-building strategy, attempting to obtain as many backlinks as possible from various sources, without paying close attention to the quality or relevance of those links.

Moreover, they have recently launched a new product line and invested in a lead generation campaign that isn't performing as expected. Leads are not converting, and the client's investment in both time and resources seems to be yielding little return.

Your Task:
Analyze the situation provided, identifying the key challenges and potential underlying problems. Propose a detailed, strategic solution for improving the SEO performance of the site and enhancing the effectiveness of the lead generation campaign.


  • What could be the potential reasons for the drop in organic search traffic?
  • How would you assess the current link-building strategy, and what changes would you propose?
  • What steps would you take to optimize the lead generation campaign for the new product line?
  • How would you ensure that the proposed strategies align with white hat SEO practices and lead to sustainable growth?

Please provide your analysis and recommendations, including any tools (assume you would be using SEMrush), methods, or metrics you would employ to achieve the desired outcomes.

Your response should demonstrate your problem-solving abilities, strategic thinking, and practical application of SEO and lead generation knowledge.

Final Questions

DD slash MM slash YYYY
What is your availability during the day (Philippine time)?*
Do you have certification for completing any SEMrush academy courses, send a copy of the certificates, if you have. Or any other certifications relevant to this role.
Drop files here or
Max. file size: 24 MB.
    This field is for validation purposes and should be left unchanged.