SEO Services
Search engine optimisation is the process of optimising a website for frequently searched for key phrases so that the website can achieve a higher ranking for the key phrases on the search engine results page (SERP).
Search engines such as Google use complex algorithms to rank websites in order of relevance to the searched for key phrase. When multiple sites are competing for the same key phrases the ranking factor for the top positions on the search engine results page can come down to many factors such as domain authority, page load speed and compatibility with mobile devices.
A high SERP ranking can lead to incredible exposure as many users won’t look past the first SERP. This increased your potential traffic and in turn leads to more leads and sales.
Increase Sales & Leads
We build robust white hat SEO strategies that not only deliver #1 results on SERP but to also improve click-through rate (CTR) and increase leads and sales. Our SEO plans are tailor made to your site, industry and targets to ensure that we not only improve position on the SERP but ensure that your site remains at the top.
SEO Audits
We provide comprehensive SEO audits that highlight areas that can be improved on site and off site.
Keyword Research & Analysis
Our team will work to develop a comprehensive keyword plan that will determine the right keywords and key phrases to target.
SEO Portal & Reports
All SEO clients are provided with access to our SEO portal that will allow you to monitor the progress of the SEO campaign and view in-depth reports. Reports are also sent weekly or monthly.
Link & Authority Building
Search engines use links from other websites to yours to gauge the popularity and authority of your site. We build organic and relevant links to your site from high authority domains, our aim is always to build links naturally to ensure longevity and compliance with search algorithm updates.
On-Page Optimisation
All websites are fully optimised, the level of optimisation required will depend on the audit results. All factors are addressed from page load time to metadata.
Off-Page optimisation
We address fundamental off-page SEO such as social signals, backlinks and reputation. We will build a dedicated off-page SEO plan that will outline content, link building and link relevance.
Competitor Analysis
You will be able to monitor your competitors from your SEO portal but we can also provide independent competitor analysis reports. Understand what your competitors are doing to achieve their position on the SERP.
Content Creation
Content is still one of the most important factors in SEO, without genuine and unique content you won’t rank well. Our copywriters can assist in content creation that will reflect your brand voice and improve SEO.
Local SEO Services
With the focus now on mobile searches and people using location-aware searches within apps and websites, local SEO is more important than ever for your business. Local SEO can drive traffic not only to your website but to your establishment, it is essential for service-providing businesses that serve customers on premises and all brick and mortar retailers.
Get Found by Local Customers with Local SEO
Even if your business is primarily a local retail or service establishment with little requirement for an online presence, Local SEO can help customers find you. Get your business on Google Maps, Apple Maps and even let customers leave reviews, get directions and contact you before they even get to your website.
Local Link Building & Citations
Local SEO relies on links from other local websites that are relevant to your business. It’s less about getting links from high authority websites (although that does help) and more about getting links from websites local to you that are talking about similar things to what you do.
Local Search Listings
Google My Business, Bing Local, Yelp and Yellow Pages are all the primary players when it comes to local SEO search data but, Google will always take priority. We will ensure your business is listed with the correct details.
Local Keywords and Phrases
Keywords that will help with local search will be researched and a plan will be drawn up with a full report and competitor breakdown.
Correct Markup
We will ensure your site has the correct Schema.org markup for local SEO and that it is consistent across all sources.
Local On-Page SEO
Your website will be audited and all on-page errors will be fixed and content will be adjusted to comply with local SEO practices.
Local Reviews
Reviews on Google My Business are becoming an important ranking factor for local SEO, Yelp reviews are fed into Apple Maps. Customer reviews are not just helpful for other potential customers they help your local search rankings. We can help your customers leave more reviews by integrating reviews into your site and making the process easier.
Dedicated Local SEO Reporting and Tracking
Get access to the Lakewood SEO Portal and monitor your Local SEO campaign daily and get weekly or monthly reports to monitor the progress of your campaign. See Local SERP rankings, Google Analytics, Google Webmaster Tools and website audits all in one place.
Social Consistency
We ensure that your details and branding are consistent across your social channels, this is particularly important for local SEO as many social channels feed data into applications that rely on location.
SEO Plans & Pricing
All our SEO projects are quoted per website but you can see our plans and pricing below to give you an idea of what to expect, our plans aren’t fixed and are designed to be adapted to each project so you may find the price is more or less than stated below, depending on your specific needs. We encourage you to get in touch with us for a completely free quote and initial website audit, a lot of sites that we work with need a lot of initial work to get them to a stage where they are ready for an SEO campaign. If your site needs an overhaul we will invoice for this work separately, it won’t make your monthly SEO plan more expensive.
If you already have a site with us or with one of our companies such as CloudCanvas or WP helper we can provide a discount and you will get a lot of work such as initial optimisation for free.
Starter
Local & Low Competition- 12 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Monthly Reports
- Monthly Website Audit
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- HTML Code Cleanup & Optimisation
- H tag optimisation
- Webmaster Crawl Errors Fix
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
Small Business
Moderate Competition- 24 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Bi-weekly Reports
- Bi-weekly Website Audit
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 1 Monthly - Press Release Writing & Distribution
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 8 - Unique Social Media Postings
SME
Competitive- 36 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Weekly Reports
- Weekly Website Audit
- WP Helper Support & Maintenance *
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Content Optimisation
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 2 Monthly - Press Release Writing & Distribution
- Guest Blog Social Bookmarking
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 16 - Unique Social Media Posting
Medium/Large Sites
Competitive- 55 keywords
- Keyword Research & Analysis
- Google Penalty Check
- Lakewood SEO Portal Access
- Competitor Analysis
- Weekly & On-Demand Reports
- Weekly & On-Demand Website Audit
- WP Helper Support & Maintenance *
- - On-Page Optimisation -
- Title & Meta Tags Optimization
- Content Optimisation
- Mobile site optimisation
- HTML Code Cleanup & Optimisation
- Internal Link Structuring & Optimisation
- H tag optimisation
- PageSpeed Optimisation
- Canonicalization/301 Redirect
- Webmaster Crawl Errors Fix
- Schema Markup Implementation
- Image & Hyperlink Optimisation
- Robots.txt Creation/Analysis
- Sitemap Creation
- Google & Bing Webmaster Tools Setup
- Google Analytics Setup & Integration
- Sitemap Creation
- - Off-Page Optimisation -
- Social Bookmarking
- Link & Authority Building
- 3 Monthly - Press Release Writing & Distribution
- Guest Blog Social Bookmarking
- Guest Blog Outreach
- Citation Building
- Google My Business / Bing Local Listing
- - Social -
- Facebook Page Setup
- Google Plus Page Setup
- Twitter Account Creation
- 26 - Unique Social Media Posting
* If your site is using a WordPress.org CMS then you will get access to a WordPress Support and Maintenance plan from WP Helper included in your SEO plan.
Get a free quote and website SEO audit
We will give you a free quote and website SEO audit along with a suggested plan of action. Your audit will outline problem areas to improve along with detecting keyword performance.
Ready to start your project?
Get a free quote for your project by completing our project planner, our project planner covers all the vital aspects of your project details that we need to give you a quote and plan.
Need to discuss your requirements further?
Unsure of what you need? Get in touch with our team and we will help guide you through the planning of your project.