Keyword Research & Analysis

SEO Services

It goes with no doubt that starting a website without keyword research and analysis, is like making a blind guess. Knowing the specific search terms your target audience is using, helps to provide the type of content they want. It will also allow you to stay up to date with your customer needs and search trends. Keyword research should be your first step when starting a website. There are many tools (free and paid) that come in handy when analysing keywords.

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Introduction to Keyword Research & Analysis

Targeting the wrong keywords brings the risk of low conversion rates and not reaching your customers. Make sure that you are giving your audience what they are looking for. Analyse their queries and then build the content around them. Attracting qualified traffic will increase visits and conversions on your site.

You also want to avoid choosing the short tail keywords, these are the search terms that are too broad and general (such as ‘good hotel’). They might look interesting in terms of high search volumes, but high search volumes often mean that there is a fierce competition, which can make it difficult or impossible to rank.

To ensure that your site reaches the first page, aim for the long tail keywords (such as: ‘good hotel for families in Brighton’). Long tail keywords should have a good balance between the search volume and competition, making it relatively easy to rank but also ensuring that the keywords are still profitable. Exploring the long tail keywords can also help you to discover new possibilities and break into new, untapped markets.

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SEO Plans & Pricing

All our SEO projects are quoted per website but you can see our plans and pricing below to give you an idea of what to expect, our plans aren’t fixed and are designed to be adapted to each project so you may find the price is more or less than stated below, depending on your specific needs. We encourage you to get in touch with us for a completely free quote and initial website audit, a lot of sites that we work with need a lot of initial work to get them to a stage where they are ready for an SEO campaign. If your site needs an overhaul we will invoice for this work separately, it won’t make your monthly SEO plan more expensive.

If you already have a site with us or with one of our companies such as CloudCanvas or WP helper we can provide a discount and you will get a lot of work such as initial optimisation for free.

Starter

Local & Low Competition
£250per month
  • 12 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Monthly Reports
  • Monthly Website Audit
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • HTML Code Cleanup & Optimisation
  • H tag optimisation
  • Webmaster Crawl Errors Fix
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation

SME

Competitive
£850per month
  • 36 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly Reports
  • Weekly Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 2 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 16 - Unique Social Media Posting

Medium/Large Sites

Competitive
£1420per month
  • 55 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly & On-Demand Reports
  • Weekly & On-Demand Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 3 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Guest Blog Outreach
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 26 - Unique Social Media Posting

* If your site is using a WordPress.org CMS then you will get access to a WordPress Support and Maintenance plan from WP Helper included in your SEO plan.

Get a free quote and website SEO audit

We will give you a free quote and website SEO audit along with a suggested plan of action. Your audit will outline problem areas to improve along with detecting keyword performance.

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