Link & Authority Building

SEO Services

Link building is an important part of every successful SEO campaign. It has been around since the early days of SEO, but the processes and techniques have evolved over the years.

Essentially, link building means that one site owner links to another. High-quality backlink profile will give your site more authority. This will be a good sign to Google, that the content you create is useful to the users and your site can improve its ranking in search results.

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Introduction to Link & Authority Building

Many sites owners are tempted by so-called black hat link building. While it may give your site temporary boost in rankings, it’s not a sustainable way of building the authority in your niche. Google spiders are becoming better and better at detecting, spammy, low-quality backlink profiles. Removing a Google penalty is not only costly and time-consuming but sometimes it can also be impossible to regain lost rankings.

Acquiring links in a natural way is an ideal scenario for every web owner. In practice, it means that these links are gained with no actual blogger outreach on the part of the site owner. If your website provides useful content, that people want to read, your audience will naturally link to it, or share it via social media recommending to others.

Editorial backlinks are another example of natural links valued by Google. To gain them, your content must be top notch, so that journalists and editors from high authority websites would naturally link to your articles. Natural and editorial link building are the safest methods of building up your authority (although not the easiest!).

The type of link building you should definitely steer away from are non-editorial links. Although these might be tempting because they require less effort, in today’s SEO world they are regarded as providing very little, to no benefit. Non-editorial link building involves methods such as blog commenting, posting on forums, and article directories.

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SEO Plans & Pricing

All our SEO projects are quoted per website but you can see our plans and pricing below to give you an idea of what to expect, our plans aren’t fixed and are designed to be adapted to each project so you may find the price is more or less than stated below, depending on your specific needs. We encourage you to get in touch with us for a completely free quote and initial website audit, a lot of sites that we work with need a lot of initial work to get them to a stage where they are ready for an SEO campaign. If your site needs an overhaul we will invoice for this work separately, it won’t make your monthly SEO plan more expensive.

If you already have a site with us or with one of our companies such as CloudCanvas or WP helper we can provide a discount and you will get a lot of work such as initial optimisation for free.

Starter

Local & Low Competition
£250per month
  • 12 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Monthly Reports
  • Monthly Website Audit
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • HTML Code Cleanup & Optimisation
  • H tag optimisation
  • Webmaster Crawl Errors Fix
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation

SME

Competitive
£850per month
  • 36 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly Reports
  • Weekly Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 2 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 16 - Unique Social Media Posting

Medium/Large Sites

Competitive
£1420per month
  • 55 keywords
  • Keyword Research & Analysis
  • Google Penalty Check
  • Lakewood SEO Portal Access
  • Competitor Analysis
  • Weekly & On-Demand Reports
  • Weekly & On-Demand Website Audit
  • WP Helper Support & Maintenance *
  • - On-Page Optimisation -
  • Title & Meta Tags Optimization
  • Content Optimisation
  • Mobile site optimisation
  • HTML Code Cleanup & Optimisation
  • Internal Link Structuring & Optimisation
  • H tag optimisation
  • PageSpeed Optimisation
  • Canonicalization/301 Redirect
  • Webmaster Crawl Errors Fix
  • Schema Markup Implementation
  • Image & Hyperlink Optimisation
  • Robots.txt Creation/Analysis
  • Sitemap Creation
  • Google & Bing Webmaster Tools Setup
  • Google Analytics Setup & Integration
  • Sitemap Creation
  • - Off-Page Optimisation -
  • Social Bookmarking
  • Link & Authority Building
  • 3 Monthly - Press Release Writing & Distribution
  • Guest Blog Social Bookmarking
  • Guest Blog Outreach
  • Citation Building
  • Google My Business / Bing Local Listing
  • - Social -
  • Facebook Page Setup
  • Google Plus Page Setup
  • Twitter Account Creation
  • 26 - Unique Social Media Posting

* If your site is using a WordPress.org CMS then you will get access to a WordPress Support and Maintenance plan from WP Helper included in your SEO plan.

Get a free quote and website SEO audit

We will give you a free quote and website SEO audit along with a suggested plan of action. Your audit will outline problem areas to improve along with detecting keyword performance.

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